Design leadership for global platforms, from consumer tech to social impact.
Design leadership for global platforms, from consumer tech to social impact.
Design leadership for global platforms, from consumer tech to social impact.
Featured Case Studies
Featured Case Studies
Featured Case Studies
Impact Overview
Impact Overview
I set product vision, own design strategy from direction to shipped outcomes, and build the teams that deliver. That work spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio.
Across them I've built teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices.
I set product vision, own design strategy from direction to shipped outcomes, and build the teams that deliver. That work spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio.
Across them I've built teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices.
Impact Overview
I set product vision, own design strategy from direction to shipped outcomes, and build the teams that deliver. That work spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio.
Across them I've built teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices.
Leadership Capabilities
Leadership Capabilities
Product Design
Service Design
AI/LLM
CTV/OTT
Mobile
Branding
Design Strategy
Stakeholder Alignment
Creative Direction
User Research
Coaching
Design System
Team Building
In Their Words
In Their Words
Bora has led her team to drive much of Samsung's product direction, and many products in market are due to her vision and commitment. She has been able to bring to life experiences, not just through her design, but through her ability to get a very large organization to adopt and align.
David Park
Head of Product Strategy, Samsung
She built and led a world-class design team that was instrumental in launching Samsung’s first cloud gaming experience on TV, guiding it from concept to global commercialization.
Mike Lucero
Head of Gaming Product, Samsung
ex-Xbox
As my manager, she was one of the most thoughtful and impactful leaders I’ve had the chance to learn from. Her leadership is rooted in genuine care, intentionality, and a deep understanding of how to bring out the best in her team by thoughtfully leveraging their strengths.
Christina Fields
Product Designer, Apple
ex-Samsung, PlayStation
As a cross-functional partner, Bora is both strategic and collaborative. She has a way of aligning diverse teams around a shared vision while still encouraging thoughtful debate and critical thinking. Her calm, focused leadership brings confidence to every room she’s in.
Kevin Beatty
Head of Product, Samsung
ex-Disney
Leadership Capabilities
Product Design
Service Design
AI/LLM
CTV/OTT
Mobile
Branding
Design Strategy
Stakeholder Alignment
Creative Direction
User Research
Coaching
Design System
Team Building
In Their Words
Bora has led her team to drive much of Samsung's product direction, and many products in market are due to her vision and commitment. She has been able to bring to life experiences, not just through her design, but through her ability to get a very large organization to adopt and align.
David Park
Head of Product Strategy, Samsung
She built and led a world-class design team that was instrumental in launching Samsung’s first cloud gaming experience on TV, guiding it from concept to global commercialization.
Mike Lucero
Head of Gaming Product, Samsung
ex-Xbox
As my manager, she was one of the most thoughtful and impactful leaders I’ve had the chance to learn from. Her leadership is rooted in genuine care, intentionality, and a deep understanding of how to bring out the best in her team by thoughtfully leveraging their strengths.
Christina Fields
Product Designer, Apple
ex-Samsung, PlayStation
As a cross-functional partner, Bora is both strategic and collaborative. She has a way of aligning diverse teams around a shared vision while still encouraging thoughtful debate and critical thinking. Her calm, focused leadership brings confidence to every room she’s in.
Kevin Beatty
Head of Product, Samsung
ex-Disney
Experience
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Work Featured
Awards & REcognitions
Recipient of Honorary Doctorate Degree in Fine Arts, Maryland Institute College of Art (2026) ↗︎
Recipient of the NASA National Space Grant, Graduate Fellow (2012)
Art Center Post-Graduate Fellow
Winner of the Mohawk Show 8
The Type Director’s Club
AIGA 365
Communication Arts Design Annual
Communication Arts Typography Annual
How Magazine International Design Annual
Council for Advancement and Support of Education (CASE)
UCDA Design Competition
Talks
Tutor at the 2019 and 2020 International Integrated Design Camp hosted by the Korea Institute of Design Promotion (KIDP); Students recognized by the iF Design Awards for both years ↗︎
Panelist at the 2018 Government Performance & Innovation Summit
Panelist at 2018 AIGA Women’s Design Salon: Los Angeles Series
Panelist at 2017 Los Angeles Service Design Meetup, Measuring Success with Service Design
Panelist at 2016 Innovate LA, Garden Sessions Design Series
Delegate at the United Nations, 2014 Media for Social Impact Summit
Visiting lecturer at the Graphic Design Department, Maryland Institute College of Art
Visiting critic at MFA Media Design Practices Program, ArtCenter
Visiting critic at the Interaction Design Department, Santa Monica College
Visiting critic at the School of Media, Culture & Design, Woodbury University
Publication And Media
The Verge, “Samsung’s new 2022 TVs bring Nvidia GeForce Now and Google Stadia gaming” ↗︎
The Verge, “Samsung’s Art Store is expanding beyond The Frame” ↗︎
CNET, “How Samsung TVs will take your at-home workouts to the next level in 2021” ↗︎
Samsung Newsroom, “Samsung Health now available as a comprehensive in-home fitness and wellness” ↗︎
Samsung Newsroom South Africa, “Samsung showcases how “Art Meets Technology” with special offers on Frame and OLED Models” ↗︎
A New City O/S by Stephen Goldsmith and Neil Kleiman ↗︎
LA Daily News, “Los Angeles Mayor Eric Garcetti launches new campaign to aid renters” ↗︎
LA Times, “Garcetti unveils website for city workers to report sexual harassment” ↗︎
Bloomberg Cities, “Helping families keep their homes in Los Angeles” ↗︎
UNICEF.org, “UNICEF’s U-Report social platform hits 1 million active users” ↗︎
LAist, “Quiz: How well do you know your renters’ rights?” ↗︎
What Works Cities, Bloomberg.org, “Los Angeles: City of Angels Leads in Transforming Data into Action” ↗︎
LA Curbed, Los Angeles, “There’s a Handy New Guide out on Los Angeles Renters’ Rights” ↗︎
Government Technology, “L.A. Mayor Eric Garcetti on Award-Winning Data-Driven Governance” ↗︎
Hyperallergic, “New Project to Help Citizen Document Themselves on Satellites” ↗︎
Beautiful Decay, “BeMySatellie” ↗︎
PSFK.com, “Artist’s Project Hacks Google World View Images From The Ground Up”
Art Director’s Club, “Matt Manos & Bora Shin’s verynice Idea”
Information Design Workbook by Kim Baer ↗︎
The Best of Business Card Design 9 by Rockport ↗︎
Experience
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Work Featured
Awards & REcognitions
Recipient of Honorary Doctorate Degree in Fine Arts, Maryland Institute College of Art (2026) ↗︎
Recipient of the NASA National Space Grant, Graduate Fellow (2012)
Art Center Post-Graduate Fellow
Winner of the Mohawk Show 8
The Type Director’s Club
AIGA 365
Communication Arts Design Annual
Communication Arts Typography Annual
How Magazine International Design Annual
Council for Advancement and Support of Education (CASE)
UCDA Design Competition
Talks
Tutor at the 2019 and 2020 International Integrated Design Camp hosted by the Korea Institute of Design Promotion (KIDP); Students recognized by the iF Design Awards for both years ↗︎
Panelist at the 2018 Government Performance & Innovation Summit
Panelist at 2018 AIGA Women’s Design Salon: Los Angeles Series
Panelist at 2017 Los Angeles Service Design Meetup, Measuring Success with Service Design
Panelist at 2016 Innovate LA, Garden Sessions Design Series
Delegate at the United Nations, 2014 Media for Social Impact Summit
Visiting lecturer at the Graphic Design Department, Maryland Institute College of Art
Visiting critic at MFA Media Design Practices Program, ArtCenter
Visiting critic at the Interaction Design Department, Santa Monica College
Visiting critic at the School of Media, Culture & Design, Woodbury University
Publication And Media
The Verge, “Samsung’s new 2022 TVs bring Nvidia GeForce Now and Google Stadia gaming” ↗︎
The Verge, “Samsung’s Art Store is expanding beyond The Frame” ↗︎
CNET, “How Samsung TVs will take your at-home workouts to the next level in 2021” ↗︎
Samsung Newsroom, “Samsung Health now available as a comprehensive in-home fitness and wellness” ↗︎
Samsung Newsroom South Africa, “Samsung showcases how “Art Meets Technology” with special offers on Frame and OLED Models” ↗︎
A New City O/S by Stephen Goldsmith and Neil Kleiman ↗︎
LA Daily News, “Los Angeles Mayor Eric Garcetti launches new campaign to aid renters” ↗︎
LA Times, “Garcetti unveils website for city workers to report sexual harassment” ↗︎
Bloomberg Cities, “Helping families keep their homes in Los Angeles” ↗︎
UNICEF.org, “UNICEF’s U-Report social platform hits 1 million active users” ↗︎
LAist, “Quiz: How well do you know your renters’ rights?” ↗︎
What Works Cities, Bloomberg.org, “Los Angeles: City of Angels Leads in Transforming Data into Action” ↗︎
LA Curbed, Los Angeles, “There’s a Handy New Guide out on Los Angeles Renters’ Rights” ↗︎
Government Technology, “L.A. Mayor Eric Garcetti on Award-Winning Data-Driven Governance” ↗︎
Hyperallergic, “New Project to Help Citizen Document Themselves on Satellites” ↗︎
Beautiful Decay, “BeMySatellie” ↗︎
PSFK.com, “Artist’s Project Hacks Google World View Images From The Ground Up”
Art Director’s Club, “Matt Manos & Bora Shin’s verynice Idea”
Information Design Workbook by Kim Baer ↗︎
The Best of Business Card Design 9 by Rockport ↗︎
Experience
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Work Featured
Awards & REcognitions
Recipient of Honorary Doctorate Degree in Fine Arts, Maryland Institute College of Art (2026) ↗︎
Recipient of the NASA National Space Grant, Graduate Fellow (2012)
Art Center Post-Graduate Fellow
Winner of the Mohawk Show 8
The Type Director’s Club
AIGA 365
Communication Arts Design Annual
Communication Arts Typography Annual
How Magazine International Design Annual
Council for Advancement and Support of Education (CASE)
UCDA Design Competition
Talks
Tutor at the 2019 and 2020 International Integrated Design Camp hosted by the Korea Institute of Design Promotion (KIDP); Students recognized by the iF Design Awards for both years ↗︎
Panelist at the 2018 Government Performance & Innovation Summit
Panelist at 2018 AIGA Women’s Design Salon: Los Angeles Series
Panelist at 2017 Los Angeles Service Design Meetup, Measuring Success with Service Design
Panelist at 2016 Innovate LA, Garden Sessions Design Series
Delegate at the United Nations, 2014 Media for Social Impact Summit
Visiting lecturer at the Graphic Design Department, Maryland Institute College of Art
Visiting critic at MFA Media Design Practices Program, ArtCenter
Visiting critic at the Interaction Design Department, Santa Monica College
Visiting critic at the School of Media, Culture & Design, Woodbury University
Publication And Media
The Verge, “Samsung’s new 2022 TVs bring Nvidia GeForce Now and Google Stadia gaming” ↗︎
The Verge, “Samsung’s Art Store is expanding beyond The Frame” ↗︎
CNET, “How Samsung TVs will take your at-home workouts to the next level in 2021” ↗︎
Samsung Newsroom, “Samsung Health now available as a comprehensive in-home fitness and wellness” ↗︎
Samsung Newsroom South Africa, “Samsung showcases how “Art Meets Technology” with special offers on Frame and OLED Models” ↗︎
A New City O/S by Stephen Goldsmith and Neil Kleiman ↗︎
LA Daily News, “Los Angeles Mayor Eric Garcetti launches new campaign to aid renters” ↗︎
LA Times, “Garcetti unveils website for city workers to report sexual harassment” ↗︎
Bloomberg Cities, “Helping families keep their homes in Los Angeles” ↗︎
UNICEF.org, “UNICEF’s U-Report social platform hits 1 million active users” ↗︎
LAist, “Quiz: How well do you know your renters’ rights?” ↗︎
What Works Cities, Bloomberg.org, “Los Angeles: City of Angels Leads in Transforming Data into Action” ↗︎
LA Curbed, Los Angeles, “There’s a Handy New Guide out on Los Angeles Renters’ Rights” ↗︎
Government Technology, “L.A. Mayor Eric Garcetti on Award-Winning Data-Driven Governance” ↗︎
Hyperallergic, “New Project to Help Citizen Document Themselves on Satellites” ↗︎
Beautiful Decay, “BeMySatellie” ↗︎
PSFK.com, “Artist’s Project Hacks Google World View Images From The Ground Up”
Art Director’s Club, “Matt Manos & Bora Shin’s verynice Idea”
Information Design Workbook by Kim Baer ↗︎
The Best of Business Card Design 9 by Rockport ↗︎