Hi! I'm Bora. I lead design and research organizations for global consumer platforms: I set product vision, own design strategy from direction to shipped outcomes, and build the teams that deliver at global scale.
Hi! I'm Bora. I lead design and research organizations for global consumer platforms: I set product vision, own design strategy from direction to shipped outcomes, and build the teams that deliver at global scale.
My career spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio. Across these organizations, I've built design teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices. Alongside my industry work, I teach at ArtCenter College of Design.
I'm currently open to my next design leadership role at the Director, VP, or Head of Design level, as well as fractional engagements.
My career spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio. Across these organizations, I've built design teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices. Alongside my industry work, I teach at ArtCenter College of Design.
I'm currently open to my next design leadership role at the Director, VP, or Head of Design level, as well as fractional engagements.
My career spans Samsung Electronics of America (most recently as Head of Design & Research), the Bloomberg Innovation Team at the LA Mayor's Office, UNICEF's Office of Innovation, and a social enterprise design studio. Across these organizations, I've built design teams at every stage, from a two-person studio to a 30+ person organization, shipping products that reach tens of millions of users in 100+ countries and over a hundred million consumer devices. Alongside my industry work, I teach at ArtCenter College of Design.
I'm currently open to my next design leadership role at the Director, VP, or Head of Design level, as well as fractional engagements.
Core Leadership Capabilities
Design Leadership, Product Design, Service Design, Cross-Functional/Cross-Cultural Leadership, People Management, Team Building, Design Strategy, User Research, AI/Emerging Technology, Design Operations, Stakeholder Alignment, Executive Engagement, Career Development, Creative Direction, OTT/CTV, Generative Design, Workshop Facilitation
Core Leadership Capabilities
Design Leadership, Product Design, Service Design, Cross-Functional/Cross-Cultural Leadership, People Management, Team Building, Design Strategy, User Research, AI/Emerging Technology, Design Operations, Stakeholder Alignment, Executive Engagement, Career Development, Creative Direction, OTT/CTV, Generative Design, Workshop Facilitation
Core Leadership Capabilities
Design Leadership, Product Design, Service Design, Cross-Functional/Cross-Cultural Leadership, People Management, Team Building, Design Strategy, User Research, AI/Emerging Technology, Design Operations, Stakeholder Alignment, Executive Engagement, Career Development, Creative Direction, OTT/CTV, Generative Design, Workshop Facilitation
Experience
Experience
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Work Featured
Work Featured
Awards & REcognitions
Awards & REcognitions
Recipient of Honorary Doctorate Degree in Fine Arts, Maryland Institute College of Art (2026) ↗︎
Recipient of the NASA National Space Grant, Graduate Fellow (2012)
Art Center Post-Graduate Fellow
Winner of the Mohawk Show 8
The Type Director’s Club
AIGA 365
Communication Arts Design Annual
Communication Arts Typography Annual
How Magazine International Design Annual
Council for Advancement and Support of Education (CASE)
UCDA Design Competition
Talks
Talks
Tutor at the 2019 and 2020 International Integrated Design Camp hosted by the Korea Institute of Design Promotion (KIDP); Students recognized by the iF Design Awards for both years ↗︎
Panelist at the 2018 Government Performance & Innovation Summit
Panelist at 2018 AIGA Women’s Design Salon: Los Angeles Series
Panelist at 2017 Los Angeles Service Design Meetup, Measuring Success with Service Design
Panelist at 2016 Innovate LA, Garden Sessions Design Series
Delegate at the United Nations, 2014 Media for Social Impact Summit
Visiting lecturer at the Graphic Design Department, Maryland Institute College of Art
Visiting critic at MFA Media Design Practices Program, ArtCenter
Visiting critic at the Interaction Design Department, Santa Monica College
Visiting critic at the School of Media, Culture & Design, Woodbury University
Publication And Media
Publication And Media
The Verge, “Samsung’s new 2022 TVs bring Nvidia GeForce Now and Google Stadia gaming” ↗︎
The Verge, “Samsung’s Art Store is expanding beyond The Frame” ↗︎
CNET, “How Samsung TVs will take your at-home workouts to the next level in 2021” ↗︎
Samsung Newsroom, “Samsung Health now available as a comprehensive in-home fitness and wellness” ↗︎
Samsung Newsroom South Africa, “Samsung showcases how “Art Meets Technology” with special offers on Frame and OLED Models” ↗︎
A New City O/S by Stephen Goldsmith and Neil Kleiman ↗︎
LA Daily News, “Los Angeles Mayor Eric Garcetti launches new campaign to aid renters” ↗︎
LA Times, “Garcetti unveils website for city workers to report sexual harassment” ↗︎
Bloomberg Cities, “Helping families keep their homes in Los Angeles” ↗︎
UNICEF.org, “UNICEF’s U-Report social platform hits 1 million active users” ↗︎
LAist, “Quiz: How well do you know your renters’ rights?” ↗︎
What Works Cities, Bloomberg.org, “Los Angeles: City of Angels Leads in Transforming Data into Action” ↗︎
LA Curbed, Los Angeles, “There’s a Handy New Guide out on Los Angeles Renters’ Rights” ↗︎
Government Technology, “L.A. Mayor Eric Garcetti on Award-Winning Data-Driven Governance” ↗︎
Hyperallergic, “New Project to Help Citizen Document Themselves on Satellites” ↗︎
Beautiful Decay, “BeMySatellie” ↗︎
PSFK.com, “Artist’s Project Hacks Google World View Images From The Ground Up”
Art Director’s Club, “Matt Manos & Bora Shin’s verynice Idea”
Information Design Workbook by Kim Baer ↗︎
The Best of Business Card Design 9 by Rockport ↗︎
Experience
Adjunct Associate Professor
ArtCenter College of Design, GxD
Sept 2026 - Present
Head of Design & Research
Samsung, NA Service Business Team
Mar 2023 - July 2025
Director of Product Design
Samsung, VD Services
Mar 2022 - Mar 2023
Sr. Product Design Manager
Samsung, VxD Team VD Services
Sept 2019 - Mar 2022
Design Strategy Lead
LA Mayor's Office, Bloomberg Innovation
Feb 2016 - Jun 2018
Design Lead
UNICEF, Office of Innovation
Jan 2014 - Jun 2015
Managing Partner / Design Director
verynice
Nov 2011 - Oct 2025
NASA's National Space Grant Fellow
Jet Propulsion Laboratory
Jun 2012 - Aug 2012
Design Research Fellow
ArtCenter College of Design
May 2011 - Aug 2011
Design Research Associate
Nokia
May 2011 - Jul 2011
Art Director / Sr. Graphic Designer
RutkaWeadock Design
Mar 2006 - Aug 2010
Work Featured
Awards & REcognitions
Recipient of Honorary Doctorate Degree in Fine Arts, Maryland Institute College of Art (2026) ↗︎
Recipient of the NASA National Space Grant, Graduate Fellow (2012)
Art Center Post-Graduate Fellow
Winner of the Mohawk Show 8
The Type Director’s Club
AIGA 365
Communication Arts Design Annual
Communication Arts Typography Annual
How Magazine International Design Annual
Council for Advancement and Support of Education (CASE)
UCDA Design Competition
Talks
Tutor at the 2019 and 2020 International Integrated Design Camp hosted by the Korea Institute of Design Promotion (KIDP); Students recognized by the iF Design Awards for both years ↗︎
Panelist at the 2018 Government Performance & Innovation Summit
Panelist at 2018 AIGA Women’s Design Salon: Los Angeles Series
Panelist at 2017 Los Angeles Service Design Meetup, Measuring Success with Service Design
Panelist at 2016 Innovate LA, Garden Sessions Design Series
Delegate at the United Nations, 2014 Media for Social Impact Summit
Visiting lecturer at the Graphic Design Department, Maryland Institute College of Art
Visiting critic at MFA Media Design Practices Program, ArtCenter
Visiting critic at the Interaction Design Department, Santa Monica College
Visiting critic at the School of Media, Culture & Design, Woodbury University
Publication And Media
The Verge, “Samsung’s new 2022 TVs bring Nvidia GeForce Now and Google Stadia gaming” ↗︎
The Verge, “Samsung’s Art Store is expanding beyond The Frame” ↗︎
CNET, “How Samsung TVs will take your at-home workouts to the next level in 2021” ↗︎
Samsung Newsroom, “Samsung Health now available as a comprehensive in-home fitness and wellness” ↗︎
Samsung Newsroom South Africa, “Samsung showcases how “Art Meets Technology” with special offers on Frame and OLED Models” ↗︎
A New City O/S by Stephen Goldsmith and Neil Kleiman ↗︎
LA Daily News, “Los Angeles Mayor Eric Garcetti launches new campaign to aid renters” ↗︎
LA Times, “Garcetti unveils website for city workers to report sexual harassment” ↗︎
Bloomberg Cities, “Helping families keep their homes in Los Angeles” ↗︎
UNICEF.org, “UNICEF’s U-Report social platform hits 1 million active users” ↗︎
LAist, “Quiz: How well do you know your renters’ rights?” ↗︎
What Works Cities, Bloomberg.org, “Los Angeles: City of Angels Leads in Transforming Data into Action” ↗︎
LA Curbed, Los Angeles, “There’s a Handy New Guide out on Los Angeles Renters’ Rights” ↗︎
Government Technology, “L.A. Mayor Eric Garcetti on Award-Winning Data-Driven Governance” ↗︎
Hyperallergic, “New Project to Help Citizen Document Themselves on Satellites” ↗︎
Beautiful Decay, “BeMySatellie” ↗︎
PSFK.com, “Artist’s Project Hacks Google World View Images From The Ground Up”
Art Director’s Club, “Matt Manos & Bora Shin’s verynice Idea”
Information Design Workbook by Kim Baer ↗︎
The Best of Business Card Design 9 by Rockport ↗︎